M·A·C CosmeticsCreative Direction
Photography
On-site Production
Post - Production
Social Asset Development
I was responsible for photography, production, and creative development for two Atlanta-based programs centered on representation and access.
From a Black History Month master class for professional artists to a first-of-its-kind cosmetic chemistry partnership at Spelman College, I created promotional materials, branded designs, and social content that translated corporate commitment into culturally grounded, community-first storytelling.
Each initiative required thoughtful visual direction, on-site production, leadership, and scalable systems that extended the impact beyond the event itself . By strengthening relationships with beauty professionals, students, and future industry leaders the brand continues to reinforce long-term investment in diversity within the beauty space.
In support of diversity, education, and community engagement initiatives from M·A·C Cosmetics and EstEe Lauder Companies….