As the first in-house creative hired to build and grow an internal creative agency, I assembled and led a multidisciplinary team of designers, video editors, and copywriters. I established and launched the branding identity and messaging ethos for Spotlyte™. I oversaw the style guide development, production of stock lifestyle and beauty image library, website build, and social presence. This innovative beauty and medical aesthetics editorial website was forged to educate readers on various treatments and beauty and skincare trends. I significantly expanding its online presence and engagement through high-quality, strategic digital content. In this role, I directed freelancers and oversaw the execution of design, video, and photography for articles and social posts, producing hundreds of photo shoots nationwide to bring the brand’s vision to life.