I’m known for building a comprehensive photo libraries, consistently developing fresh concepts (sometimes inspite of no new designs, SKUs, or product launches).

I’ve led creative ideation, direction and production across nearly 200 shoots spanning editorial, product, and integrated campaigns. Each is tailored to brand needs, data insights, and focus group feedback. The resulting collections include hundreds of images and motion assets used across internal, consumer, and B2B channels in both digital and print formats to support campaign and brand building efforts.