LO-FI, low-lift image capture.

Below are some samples of low production images and videos that can be captured on small sets, in office or at home with the right tools and/or a smartphone.

AI CREATIVE

AI-implemented to render lifestyle imagery - is another option to create lo-fi product images and video.

This is an optimal tool to create supplemental assets when budgets are tight, or brands are in between shoots but need fresh imagery.

Reference images of product are combined with prompts to describe environment, lighting and angles.

Below you will see examples that show how I made original AI photos using an existing image of a multivitamin product.

Concept: translating consumer lifestyle moments into brand assets that can be used across platforms. Paired with on asset copy or even turned into videos, these types of renders provide customizable flexibility.

With continued refinement, they can be made to fit seamlessly into an asset library for social media and beyond.

SAMPLE IMAGE