Led my team in brainstorming, designing and presenting winning concept for new edutainment series on medical aesthetics products.

THE ASK: Develop a new web + social series that presents science behind the treatments in a beauty forward, appetizing format that will resonate with the new and modern expectations of the brands’ consumer base.

Developed mood boards, story arcs and sample scripts to illustrate ideas. Implement emerging AI tools to accelerate workflows for concept work and iteration.

See below for a bit of insight in that process.