Led my team in brainstorming, designing and presenting the winning concept for new edutainment series on medical aesthetics products.

THE ASK: Create new web + social series that presents science behind the treatments in a beauty forward, appetizing format that will resonate with the new and modern expectations of the brands’ consumer base.

Developed mood boards, story arcs and sample scripts to illustrate ideas. Implemented emerging AI tools to accelerate workflows for concept work and iteration.

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A LOOK INTO THE PROCESS