Shaped the creative vision for a 360-degree rebrand campain for Botox Cosmetic.
Central to the rebrand was storytelling through real people—casting a diverse range of individuals whose authentic voices and lived experiences brought new dimension to the brand’s identity.
Partnered with internal teams and external agencies to craft messaging, curate visual execution and select vendor partners.
Planned logistics and production of several large scale shoots to ensure visual consistency across every touchpoint (OLV, TVC, Web l + Social).
Since launch, the campaign has sparked meaningful engagement from both consumers and healthcare providers, earning widespread praise and reinforcing the brand’s modern relevance.
The evolution.
Botox Cosmetic has had quite the evolution through the years. It’s rewarding to look back at the growth from a creative perspective, and developing a strong in house creative team gave me the ability to evolve the look and feel of the brand. We went from professional models to real people. From typical pharmacists to beauty with a medical aesthetics edge. FDA regulations presented an interesting challenge in what we could claim, what we could show, and how we could educate while entertaining and sharing the real, personal stories of our consumers. Use the arrows below to scroll through the brand’s creative transformation.
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2024
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