Botox Cosmetic Day

Developed creative strategy and production for this annual brand tentpole, transforming it into a culturally resonant, high-conversion campaign. In 2022, I originated the idea to turn the iconic BOTOX® Cosmetic vial gold—symbolizing celebration and exclusivity—which became the visual centerpiece of a full-scale product and CGI shoot. I directed this shoot to deliver versatile, evergreen assets that are still in use three years later across paid, social, OOH and e-commerce. I oversaw all campaign art direction, influencer activations, and platform creative across Allē, Meta, and YouTube, incorporating interactive and AR elements to expand reach. The campaign consistently drove record-breaking gift card sales and traffic while reinforcing the brand’s leadership and emotional resonance in the aesthetics space.