20th Anniversary

Led the creative vision, art direction, and execution of a multi-channel initiative celebrating patient loyalty and brand legacy. I developed a timeless, elevated visual identity and oversaw set design that blended clinical elegance with lifestyle warmth. Working closely with production teams, I directed shoots featuring real patients and providers across photo, video, and social content. I shaped scripts around personal narratives and milestones, casting a diverse range of voices to reflect 20 years of confidence and empowerment.

The campaign drove a 22% lift in engagement and reactivated loyalty members, reinforcing BOTOX Cosmetic’s leadership in aesthetic medicine